The Marketing catalysts have been contracted by the Economic Development Agency of the German Federal State of Brandenburg to lead a group of +/- 20 digital media/ infotainment/ film &TV businesses from Berlin and the Capital region to NYC in June 2013.
We attended dedicated companies showcases and presentations at Google, Barnes & Noble and Shutterstock – among others. A practical workshop hands-on at LinkedIn and a pitch session at the renowned The Hatchery had the companies learn how to present themselves and network New York style: fast, straightforward and most efficient! Last but not least – the bespoke business matchmaking event at TurnToTech where delegates could meet up to 5 carefully selected potential business partners in the City and so start their American business right away.
Berlin is a real hotspot for the Creative/Digital sectors, and we see there is lots of potential to present the diverse skills and networks represented in this group to different actors in New York City as they intend to actually grow/establish their business in the Big Apple.
The objectives of the delegation are to gain a deeper understanding and knowledge of working with the NY Digital media Community; exploring collaboration, co-working spaces, innovative commercial business models and media business development opportunities.
We plan to connect/are already in contact with key intermediary organisations such as NYC Economic Development Corporation, The Mayor’s Office for Media and Entertainment, NY Tech Meet Up, and the Made in New York IFP Media Center opening this summer. We are also working on one-on-one meets with specific digital media industry players during an intensive 3-day programme of networking, one-on-ones, tours and pitching forums.
About the organizing team and partners: We are a German-UK-French consultancy team, with extensive knowledge of business matching in the media sector and internationalization strategies in the innovative/creative industries. Between us, we have organized and delivered several learning journeys and immersion programmes like this to overseas markets on behalf of European, Australian, US and Canadian clients.
The project has been initiated by the ZAB („Agency for Future“ of Brandenburg, the Capital region of Germany), and is supported by the medienboard (the first stop for creative professionals active in the film and media industries in Berlin-Brandenburg) and media.net (the biggest association for cross-sectoral media, digital and creative companies in the capital region).
About the participants: The 20 companies coming in June are essentially from the fields of app/web development, media, infotainment, film&TV production, film, online distribution and innovative/digital advertising & marketing agencies.