Our service portfolio

Together with our creative tech clients (digital media, film, music, design and arts related companies & players), we develop step by step a solid marketing strategy followed by a pragmatic implementation schedule, where all the marketing tools work all together in one direction: business development.

We also work with institutions and trade mission organizers to shape clear contents and elaborate bespoke delegation. We want our clients to enable their participants to get the most of top-notch know-how and connections in the international creative tech ecosystem.

We are marketing strategists

Together with our creative tech clients (digital media, film, music, design and arts related companies & players), we develop step by step a solid marketing strategy followed by a pragmatic implementation schedule, where all the marketing tools work all together in one direction: business development.

Step by step marketing strategies

Business Mission and Strategy

Develop and articulate a vision, value proposition, check Corporate Identity/Corporate Design, SWOT analysis, portfolio analysis for evaluation of business fields and strategic business units

Market analysis

Check and test relevant target groups, segment potential markets, estimate the market potential, identify key success factors, track down relevant competitors to prepare clear unique selling propositions

Target Groups

Check Customer Value Proposition, articulate clear benefits of specific target groups, elaborate sales argumentation points

Business model

Check your resources/core competencies, activities, revenue streams, partnerships, cost structure (Business Model Canvas). We also develop successful pitch decks and presentation for start-ups looking for investors and business partners

Strategy development

Develop a differentiated profile/Unique Selling Position, formulate a clear positioning, define goals and strategy of marketing, review options for market entry and brand management.

 

Marketing planning

Shaping products/services/packages, incl. launch of new products and services, check pricing options, evaluate different approaches for distribution & communication strategies

Communication strategy

Comprehensive „Masterplan“ of online and offline tools for a given period of time, content marketing strategy on multiple channels, web tools strategy, PR-workshops, etc..*
We also develop successful pitch decks and presentation for start-ups looking for investors and business partners

Complete marketing process

From the check of your business model to the social media planning, we can offer an individualized, modular comprehensive marketing coaching process taking your specific needs and focusses into account.

* we only stop where the really detailled implementation starts (design, text, specific SEO/SEA and PR campaigns etc). There, we like to cooperate with specialized pro’s and are happy to accompany you for briefings, over-the-shoulder checks/sparring and performance tracking.

We love business development

We work with institutions and trade mission organisers, helping articulate and elaborate content for delegation programs. We offer scouting services in Germany, Switzerland, France and and the U.S to find out which contents/companies are the best for reaching your goals successfully:

  • scheduling of official governmental organization visits for international business trade
  • scheduling visits at local companies and institution
  • invitation of speakers and panelists for roundtables and panels
  • presentation services for your events (moderation)
  • bespoke business matchmaking services to maximise networking potential

Our workshops move you forward

BANK_Workshop_Forsbergs_2009_web

We offer tailor-made in-depth workshops for innovative and creative companies in the field of marketing for digital media & creative tech topics. We also have dedicated modules and topics for startups aiming at launching their products and services.

  • Develop your own strategic scenario
  • How-to plan your marketing strategy 
  • Communication tools: an overview and implemented case studies
  • New business: how to attract (and retain) clients
  • 10 must-have tools to start with online marketing