Together with our creative tech clients (digital media, film, music, design and arts related companies & players), we develop step by step a solid marketing strategy followed by a pragmatic implementation schedule, where all the marketing tools work all together in one direction: business development.
We also work for international conferences and trade missions organizers to shape clear contents, elaborate bespoke delegation & congress programmes, create presentation formats, and attract high scale professionals as speakers. We want our clients to enable participants and audiences to get the most of premium know-how and connections on the creative tech field.
Who are The Marketing Catalysts?
AC Coppens, Founder
In sync with the emergence of “Creative Tech Culture”, AC founded THE MARKETING CATALYSTS 15 years ago – a Berlin-based boutique company offering management consulting and marketing coaching for innovative and creative players at the crossing of film, music, games, design, media, and tech.
Through different stations as Brand Manager in a global organization, Head of Communications of a M-DAX company, and co-founder of a pioneer start-up in the early 00’ies, AC knows what it takes to set up and develop a business, and now happily shares this know-how through a pragmatical way to work with clients called “coach-sulting”. The Marketing Catalysts develop step by step solid marketing strategies followed by a pragmatic implementation schedule, where all the marketing tools work all together in one direction: business development.
AC has been focussing on the challenges of entering new markets – especially the international ones – and is at home between Berlin, New York and Zurich (despite being French!).
AC is also a speaker, tutor, and presenter for events in the field of marketing, tech, and creative topics, and offers specific in-depth workshops for innovative and creative companies, universities and government programmes.
Before founding THE MARKETING CATALYSTS, AC was Head of Communications of an international stationary market leader. AC was in charge for the strategic conception, planning, coordination and the measurement of performance of all advertising and PR-campaigns in 15 countries, which won numerous Awards (New York Festival, Edgar Preis, Preis der Deutschen Fachpresse, Deutscher Preis für Kommunikationsdesign).
AC started as a market analyst at Dorland/Grey to build the New Business unit of the agency, after studying international business with a major in marketing strategy and finance at the renowned ESCP-Europe in Paris, Oxford, and Berlin (MBA).
AC had a co-founding experience in the early 2000’s with the StartUp meome.
AC additionally completed a coaching formation as Certified Professional Coach at the ICF-accredited International Coaching Academy (ICA).
AC has a focus on the film field through a scriptwriter formation at MasterSchool (Berlin) and has been attending the production advanced and documentary education programmes at Raindance (London).
Joanna Pope, Project Manager
Joanna Pope is Project Manager at The Marketing Catalysts, specializing in emerging technology research and conference curation. She has previously worked as a non-fiction content writer at Berlin-based startup Blinkist, and as public relations manager for coworking space betahaus and the Hardware.co accelerator program. Joanna currently studies general and comparative literature at the Free University of Berlin, with a focus on narratology and the place of science and knowledge in fiction. She is an Australian-German dual national.
Our closest network partners
We love to teamwork with some selected agents, specialists completing our services offer, and dedicated networks who are sharing our belief: take and give all together!