We are delighted to share that why do birds, leading agency for audio branding, motion design and service design (and a wonderful client of ours!) won the 2020 International Sound Award in the category Audio Branding for their work with Siemens Healthineers. why do birds developed a holistic 360°, ranging from a sound logo, music pieces, event-sound-packages all the way to music-implementation software.
Inspiration for the new sound was found in the company’s logo and its brand design elements. The name “Healthineers” was used by playing every letter that has a key on a piano. The letters without musical notes were turned into a digital heartbeat. The additional figurative mark of nine dots created a forward-moving, triple beat. The sound scape also contains the “Dot Pulse” – a series of points whose distances grow from point to point according to the Fibonacci sequence. In musical terms the distances between the dots were applied horizontally for rhythm, and vertically for pitch. A figure that is especially attention-grabbing was created by mirroring the scale.
Watch the case study and experience the audio here: