We are delighted to share that why do birds, leading agency for audio branding, motion design and service design (and one of our wonderful clients!) won gold at the 2020 Transform Awards Europe for their work on the audio branding for the Axel Springer Group in collaboration with branding agency Superunion.
In order to capture Axel Springer’s unique heritage and its key role today in the digital, startup and media sectors, why do birds used a quotation from Axel Springer, analyzed it for rhythm and speech melody and reinterpreted the individual elements through percussion. The resulting rhythm is unpredictable and adaptive. Depending on the content and desired speech melody, the speed, beat and even the entire structure can change permanently and freely—in keeping with an Axel Springer motto: “Empowering free decisions”.
Experience the audio branding film and sound logo here: